Over the past ten years I have leveraged my graduate degree in digital media I have advised many organizations and individuals with their social media strategy. I enjoy volunteering and have helped many non-profits over the years.
- Situation: The executives on the Board were very apprehensive with social media and the club’s use of having a digital online presence. They understood that they needed a way to disseminate information to their members yet they wanted to retain control. Many club members’ reason for joining was to network and to discuss industry news but there were no opportunities beyond the club’s monthly onsite luncheons and discussions were time limited.
- Solution: I recommended LinkedIn as their platform for communications. I established and managed a private club LinkedIn group and taught the board members the importance of having a profile. The club’s website was used for general information and blog for current events but the private LinkedIn group was only for club members where anyone could bring up discussions without non-members prying eyes. Below one of the presentations which I gave to the Board.
- Result: It was the beginning of a new era for the maritime members to create a new profile! Using a laptop I demonstrated to them, step-by-step, with instructions on how to create a new member profile. They were grateful and then could participate and freely network within a closed/private platform yet still be open to have new contacts.